Botanical art direction · Leiden · Netherlands

Floral scenes for weddings, editorials, launches, and private gatherings that deserve a cinematic first impression.

Flowers styled with runway drama and a soft romantic finish.

We compose bouquets, tablescapes, and installations with sculptural stems, negative space, and quietly luxurious colour stories that feel striking in the room and effortless on camera.

48h
proposal replies for new briefs
Foam-free
modern mechanics with a lighter footprint
NL-wide
installations, styling, and delivery support

Scroll to enter the atelier

Wedding florals Editorial styling Spatial installations Private gifting Tablescape direction Brand launches Wedding florals Editorial styling Spatial installations Private gifting Tablescape direction Brand launches
Our approach

Built like an art direction studio, finished like a florist's love letter.

Every floral story starts with mood, architecture, and movement. We design for the room, the light, and the camera at the same time.

Wrapped bouquet prepared in the Lush Petals atelier Floral arrangement styled for a celebration
Foam-free mechanics Thoughtful construction for elegant installs
01 Concept-led palettes
02 Spatial composition
03 Camera-ready finishing

From moodboard to on-site install, we shape flowers that feel intimate up close and striking from across the room. The result is floral design that reads polished, personal, and unmistakably considered.

  • Seasonal stems
  • Airy silhouettes
  • Mindful colour
  • Editorial finishing

Slow floristry

Every stem is conditioned, tested, and composed for freshness, movement, and graceful ageing through the event.

Spatial styling

We work with table proportions, sightlines, and venue architecture so the flowers belong to the whole scene.

Editorial finish

Final stem checks, ribbon adjustments, and styling refinements help every arrangement look precise in person and in photographs.

Signature experiences

Big-room presence. Intimate detail.

Every floral brief is paced to feel immersive on screen and graceful in person, with details that keep unfolding as you move through the page.

01

Weddings & celebrations

Bouquets, ceremony flowers, tables, and statement pieces designed to feel graceful from the aisle to the after-party.

02

Editorial & brand moments

Photogenic floral styling for campaigns, launches, hospitality spaces, and social-first event scenes.

03

Private gifting & weekly flowers

Atmospheric bouquets and recurring floral stories for homes, studios, and meaningful gestures that deserve more than generic stems.

How we work

A polished process from first brief to final stem check.

We keep the experience calm and editorial, even when the production behind it is detailed and technically demanding.

01

Creative direction

We gather references, palette cues, venue notes, and vessel ideas to shape a floral direction that feels aligned before any stems are ordered.

Moodboards · sourcing · palette studies
02

Production planning

Mechanics, transport, setup flow, and refresh timings are mapped so the final look feels easy because the preparation was precise.

Foam-free builds · install planning
03

On-site finishing

We style the final scene, fine-tune silhouettes, and stay attentive to every visible angle so the flowers feel intentional in every frame.

Styling support · final adjustments
Contact

Let's shape a floral world around your next moment.

Share your date, location, guest count, and references. We'll return with an elegant floral direction and next steps within 48 hours.

Best first message

Include the mood you want, the room you're working with, and whether you need bouquets, tables, installations, or full styling support.

Studio visits

Leiden, Netherlands · Available by appointment for client consultations, mockups, and floral briefings.